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SEO

Image alt coverage

Image alt coverage measures whether important images include useful alternative text for accessibility, search interpretation, and multimodal extraction.

Image alt coverage measures whether meaningful images have useful text alternatives. This supports accessibility, image understanding, and multimodal interpretation.

Good alt text explains the content or function of the image in the context of the page. It should not be a keyword dump.

In the report, use this item as evidence. Do not treat it as a standalone rule unless the surrounding page context supports the same conclusion.

How to interpret it

  • Informational images have concise, descriptive alt text.
  • Decorative images use empty alt text so assistive technology can skip them.
  • Logos, charts, screenshots, and product images describe the information a user would otherwise miss.
Image typeBetter alt text approach
Product imageDescribe the product and visible differentiator.
ChartSummarize the main insight, not every pixel.
Decorative iconUse empty alt text when the icon adds no meaning.

Alt text examples

<img src="/chart.png" alt="Revenue increased steadily from Q1 to Q4 2026" />
<img src="/divider.svg" alt="" />

Common mistakes

  • Repeating the file name as alt text.
  • Stuffing SEO keywords into every image.
  • Adding long alt text to decorative separators, icons, or layout images.

Useful references

Frequently asked questions

Do decorative images need alt text?

Decorative images can use empty alt text, but meaningful content images need descriptive alternatives.

Should alt text be stuffed with keywords?

No. It should describe the image naturally and accurately.

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