Content Freshness is a report term used to explain how current a page appears based on visible timestamps, structured dates, and update evidence. It helps users understand the evidence behind a score or recommendation without reading implementation details.
SEO
Content Freshness
Content Freshness is a report term used to explain how current a page appears based on visible timestamps, structured dates, and update evidence. It helps users understand the evidence behind a score or recommendation without reading implementation details.
In the report, use this item as evidence. Do not treat it as a standalone rule unless the surrounding page context supports the same conclusion.
Issue groups in this module
These labels match the expandable groups on the GEO module overview. Append with the issue id from the report URL to jump from a page-level issue to the same section here.
Add dateModified schema signals
Pages missing machine-readable update dates in JSON-LD or meta tags, so AI systems may treat the content as never revised.
Add publication date signals
Pages missing publication dates that let crawlers distinguish original publish time from later updates.
Show visible updated date
Pages missing a human-readable updated or reviewed date near the byline or primary content.
Refresh stale cornerstone content
Pages with outdated claims, examples, or cornerstone content that need meaningful updates before freshness dates can carry trust.
Fix sitemap lastmod discovery
Pages missing sitemap lastmod hints or discovery signals that help crawlers prioritize recently changed URLs.
How to interpret it
- Understand what "Content Freshness" means in the report UI.
- Decide whether the item is a scoring input, evidence row, module label, or navigation state.
- Connect the label to the related SEO or GEO concept before deciding what to fix.