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Knowledge Base

Report terms,
explained clearly.

Short definitions for scores, checks, and metrics in Inseo SEO and GEO report detail pages — so every label in your dashboard makes sense.

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By category

Definitions and how-tos grouped by report area.

Getting Started

Page score

A 0-100 score for one page inside one report module.

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Getting Started

What affects this page score

The main checks that explain why the page received its score.

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How-to Articles

How to prioritize fixes

A practical order for deciding which report recommendations to fix first.

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GEO / AI Visibility

dateModified

Machine-readable update date found in schema or metadata.

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GEO / AI Visibility

AI crawler access

Whether AI retrieval crawlers can discover, access, and interpret the page.

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SEO

Image alt coverage

The share of images with text alternatives that explain visual content.

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SEO

Form labels and accessible names

How inputs, selects, textareas, and custom controls get a visible or programmatic name for assistive technology and automated checks.

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SEO

Document semantics and landmarks

How the page exposes structure—landmarks, main content, headings, and regions—so assistive technology can navigate and parse the document.

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SEO

Structured data count

The number of schema blocks or schema types found on the page.

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GEO / AI Visibility

sameAs links

Entity profile links that connect a brand or author to verified external profiles.

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GEO / AI Visibility

Answer capsules

Short direct answers placed near question-style headings for AI extraction.

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Getting Started

Checks behind this page score

the evidence rows used to show which crawl, schema, content, or integration checks support the current page score.

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How-to Articles

Prioritized fixes

the recommended actions ordered by expected impact on the selected module or page-level issue.

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Getting Started

Issue group

a collection of pages that share the same detected problem, recommendation, or passing state.

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Getting Started

Passing pages

pages that have enough evidence to pass the selected module checks and do not need immediate review for that module.

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Getting Started

Pages with issues

pages grouped because the module found one or more checks that need review or improvement.

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Getting Started

Pages crawled

the number of pages included in the report crawl and available for module-level analysis.

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Getting Started

Worst page score

the lowest page-level score found in the selected module, useful for finding the highest-risk page first.

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Getting Started

Score labels

plain-language labels such as Excellent, Good, Needs Work, Critical, and N/A that summarize score ranges.

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Getting Started

Severity pills

status badges such as Critical, Error, Warning, and Notice used to communicate review priority.

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GEO / AI Visibility

Crawler access signals

checks that show whether search and AI crawlers can discover, fetch, and interpret important pages.

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SEO

Robots policy

the robots.txt and bot directive rules that tell crawlers which paths they may fetch.

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SEO

Noindex

a directive that asks search systems not to include a page in search results.

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SEO

Canonical URL

the preferred URL for a page when duplicate or near-duplicate versions exist.

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GEO / AI Visibility

LLM.txt

a machine-facing file intended to guide AI systems toward important content and usage guidance.

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GEO / AI Visibility

Retrieval readiness

how easily AI systems can access, parse, and use a page as source material for generated answers.

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GEO / AI Visibility

AI Readiness

the parent report area covering structure, readability, optimization, accessibility, and content outline signals.

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GEO / AI Visibility

AI Model Compatibility

how well page structure and content patterns can be understood by different AI answer systems.

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GEO / AI Visibility

AI Readability

readability checks that help users and AI systems understand sentences, paragraphs, headings, and lists.

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GEO / AI Visibility

AI Optimization

the set of page improvements that make content clearer, more extractable, and easier to cite in AI answers.

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GEO / AI Visibility

AI Data Accessibility

whether metadata, media descriptions, link text, and technical access make page data understandable.

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GEO / AI Visibility

AI Content Structure

the organization of headings, lists, tables, summaries, and sections that help extraction and comprehension.

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GEO / AI Visibility

Voice Search Readiness

how well a page answers conversational, question-style queries in a concise and natural way.

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GEO / AI Visibility

Multimodal Optimization

how well text, images, videos, captions, and media labels support machine interpretation.

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GEO / AI Visibility

Answer Capsule & Chunking

the practice of breaking content into concise answer blocks and readable chunks for extraction.

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GEO / AI Visibility

Accuracy & Validation

checks that look for trust cues, source evidence, consistency, and validation signals in page content.

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SEO

Content Freshness

how current a page appears based on visible timestamps, structured dates, and update evidence.

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GEO / AI Visibility

Entity Authority

how clearly a page connects brands, authors, topics, and organizations to trusted entity signals.

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GEO / AI Visibility

Behavioral Prediction

retained content-flow and technical support checks used after removing unreliable behavioral proxy scoring.

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GEO / AI Visibility

Advanced Behavioral Prediction

technical crawl-speed and support checks retained after removing neural or engagement proxy inputs.

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GEO / AI Visibility

Ground truth

source evidence or page facts that can be used to validate whether generated or summarized claims are accurate.

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GEO / AI Visibility

Validation layers

multiple checks that compare page content, sources, structure, and freshness before treating information as reliable.

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SEO

Trust cues

visible and structured signals such as author details, citations, dates, policies, and organization identity.

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SEO

Schema

structured vocabulary that describes page content in a machine-readable format.

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SEO

JSON-LD

a common format for adding schema markup as structured JSON in a web page.

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GEO / AI Visibility

knowsAbout topics

schema topics that describe the areas of expertise associated with a person, organization, or entity.

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SEO

Organization schema

structured data that identifies a business or organization and connects it to official profiles and properties.

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SEO

Author signals

visible or structured evidence that identifies who wrote or reviewed content and why they are credible.

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SEO

Visible timestamp

the publication or update date shown to users on the page.

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SEO

Last CMS edit

the most recent content-management-system edit time, usually available only when a first-party snippet or CMS source is connected.

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SEO

Metadata coverage

whether important metadata such as titles, descriptions, canonical tags, and structured fields are present.

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SEO

Link text coverage

whether links use descriptive anchor text that explains the destination or action.

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SEO

Heading structure

the hierarchy of H1-H6 headings used to organize a page and explain its sections.

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GEO / AI Visibility

Question-style headings

headings written as user questions, often useful for voice search and answer extraction.

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GEO / AI Visibility

Direct answer paragraphs

short paragraphs that answer the heading or query immediately before adding supporting detail.

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GEO / AI Visibility

Summary blocks

brief sections that summarize the key answer, finding, or takeaway on a page.

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SEO

Question-answer schema

structured markup that describes question-and-answer content when it accurately matches visible page text.

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SEO

Flesch reading ease

a readability metric that estimates how easy text is to read based on sentence and word length.

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SEO

Average sentence length

the typical number of words per sentence, used as a readability and clarity signal.

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SEO

Long word ratio

the share of complex or long words in page text, used to estimate reading difficulty.

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SEO

Average paragraph length

the average paragraph size, used to identify dense pages that may be harder to scan.

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SEO

srcset coverage

whether responsive images provide srcset variants for different screen sizes or resolutions.

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SEO

Video captions

text captions or transcripts that make video content accessible and easier to interpret.

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SEO

Performance hints

technical signals such as lazy loading and resource hints that can improve page loading behavior.

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SEO

Non-blocking scripts

script loading patterns such as async and defer that reduce blocking during page rendering.

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Getting Started

Crawl-backed data

evidence gathered directly from crawling the page HTML, links, metadata, schema, and page response.

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Getting Started

Integration-backed data

evidence that requires a connected source such as GA4, Search Console, a CMS, or a first-party snippet.

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Getting Started

Masked data

report data hidden until a required integration is connected because the current evidence is not reliable enough to show.

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Getting Started

GA4 integration

a Google Analytics 4 connection used for analytics-backed evidence when the report needs real behavior data.

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Getting Started

Google Search Console integration

a Search Console connection used to enrich search-performance and index-related evidence.

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Getting Started

First-party snippet

a site-installed script that can provide more accurate first-party page and CMS evidence.

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