Rank higher.
Own your
organic search.
Most sites have fixable SEO problems that are silently costing them traffic every day. Inseo finds every issue, explains what it costs you, and gives you a clear path to fix it.
Good content isn't enough
if thetechnical layer is broken.
You can write excellent pages and still rank on page 3. Modern SEO requires three layers working together — and most sites have critical gaps in at least two of them.
Most site owners focus on writing more content and guessing which keywords to target. The technical layer — the signals Google actually uses to rank pages — goes unchecked.
Inseo audits all three layers simultaneously — giving you a scored breakdown of every issue affecting your rankings, ordered by impact, with a specific fix for each one.
Three layers that determine
where yourank.
SEO isn't one thing — it's three distinct layers that all have to work together. Most tools only check one or two. Inseo scores all three, on every page.
Page speed, Core Web Vitals, mobile usability, crawl budget, canonical signals, redirect chains, and server response codes all determine whether Google can process your pages in the first place — before content even comes into play.
Title tags, meta descriptions, heading hierarchy, image alt text, schema markup, keyword placement, and internal anchor text are the signals Google reads to decide which queries each page should rank for — and in what position.
Internal linking structure, E-E-A-T signals, authorship markup, backlink quality, and entity signals collectively tell Google that your site is a credible, trustworthy source — the final factor that separates page 1 from page 3.
Everyone checks your titles.
We check what'sunderneath them.
Most SEO tools audit the surface — meta tags, keyword density, heading levels. Inseo goes deeper: we audit the technical layer that determines whether Google can process your pages before it reads a single word of your content.
Surface level only.
Surface and technical depth.
What we find that
others walk past.
These are the technical SEO signals that determine how Google crawls, processes, and ranks your pages — issues that surface-level keyword tools never look at.
Google writes its own snippet when yours is absent — often something unhelpful pulled from the middle of the page. You lose control of your first impression in search results.
Avg 8 pages affectedIncorrect or missing canonicals split your ranking authority across multiple URLs. Google can't tell which version to rank — so often ranks none of them properly.
Dilutes authoritySlow LCP, high CLS, and poor INP are now direct Google ranking factors. Pages that fail are visibly penalised against competitors with identical content but faster load times.
Ranking penaltyWithout structured data, Google can't generate rich snippets — no star ratings, FAQ drops, breadcrumbs, or event schema. Competitors with schema consistently outperform in click-through rate.
No rich snippetsMultiple pages sharing the same title tag compete against each other in Google's index. They cannibalise rankings and confuse Google about which page to show for which query.
Cannibalises rankingsPages with no internal links receive almost no PageRank from the rest of your site. Google crawls them rarely, ranks them poorly, and they convert at a fraction of the rate of linked pages.
PageRank not flowingPages without an H1 give Google no clear signal about the primary topic. They rarely rank for competitive keywords because Google can't confidently place them in a specific search context.
Can't rank for keywordsEach hop in a redirect chain bleeds link equity and slows page load. Chains of 3+ redirects can reduce the authority that reaches the destination page by over 50%.
Authority bleedYour full SEO picture
inthree steps.
A complete technical + content SEO analysis, delivered as a scored report with specific, actionable fixes — ranked by the impact each fix will have on your rankings.
Our crawler audits your technical foundation (speed, Core Web Vitals, crawlability, redirects, canonicals), your on-page signals (titles, metas, headings, schema, links), and your authority structure (internal linking, E-E-A-T, PageRank flow) — simultaneously, across every page.
Every issue is scored and explained in plain English — not "missing meta description" but "Google is currently writing its own descriptions for 8 of your pages, and this is what they say." Issues ordered by ranking impact, so you always know what to fix first.
Technical fixes like meta descriptions, schema markup, canonical signals, and alt text are applied instantly via Edge — our DNS-layer auto-fix that needs no code changes. For content improvements, Page Studio generates SEO blueprints. Complex issues get matched to an SEO specialist with an instant, itemised quote.
Here's what a typical
site's SEO scorelooks like.
Broken down across all three layers — so you know exactly where the gaps are and which ones are costing you the most traffic.
Find out exactly why
you're notranking higher.
Enter your URL. Get a complete technical + on-page SEO score in under two minutes — with every issue explained and ranked by the traffic it's costing you.