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Generative Engine Optimisation

Get cited by AI.
Not just ranked
by Google.

AI engines now answer millions of questions without sending users to websites. If you're not cited, you're invisible — even if you rank on page one.

What is GEO?
GPTPerplexityGemini
Answers billions of queries without Google
Best artisan bakery in New York?
ChatGPT
AI-generated answer
Here are the top-rated artisan bakeries in New York based on local reviews, structured data, and verified business signals...
Sources cited
#1
schmidt-bakery.com
FAQPage schema ✓
#2
brooklyn-bread.com
Entity signals ✓
mybakery.com
Not cited · 7 signals missing
mybakery.com ranks #3 on Google but isn't cited once by AI
The shift that changed everything

Search used to end at
yourwebsite. Not anymore.

For decades, SEO meant ranking high so people would click through to you. Now AI engines read thousands of sources, synthesise an answer, and send users nowhere. Your ranking doesn't matter if you're not in the answer.

Traditional SEO
User → Google → Your site

People searched, saw your result, clicked through. Traffic was predictable. Rankings were the metric that mattered.

Query typed into Google
Blue links ranked by SEO
User clicks, lands on your site
The AI search era
User → AI → Answer (no click)

AI engines generate a complete answer from hundreds of sources. If your site has the right signals, you get cited. If not — you don't exist to that user.

Question asked to ChatGPT / Perplexity
AI reads & synthesises sources
Answer given — you may or may not be cited
What GEO actually is

Three things AI engines
need tocite you.

GEO isn't about writing longer articles. It's about making your content machine-readable, structurally correct, and technically signalled — so AI engines can confidently extract and cite you.

01 — Discoverability
AI crawlers can find and read you

AI engines use different crawlers from Google. Your LLM.txt, robots directives, server headers, and page speed determine whether they can access your content at all — before they even read a word of it.

Your site blocks AI crawlers in robots.txt — Perplexity has never indexed a single page.
02 — Extractability
Answers can be pulled cleanly from your pages

AI engines don't read pages like humans. They look for structured answers: direct response paragraphs, FAQs, schema-marked content, and clearly delimited sections they can quote with confidence.

Your homepage has no answer capsule. AI engines can't extract a single citable sentence.
03 — Citability
Your content is trusted enough to include

Structured data, entity signals, authorship, canonical signals, and E-E-A-T markers tell AI engines whether your content is trustworthy enough to cite in a response to a real user's question.

No Person or Organization schema found. AI engines can't verify your business identity.
◆ Our difference

Everyone checks your content.
We check what'sunderneath it.

Most GEO tools analyse what you write. We analyse how your site is engineered — the layer that determines whether AI engines can access, process, and trust your content before they read a single word.

What most GEO tools check
Other tools
Content layer only
Heading structure (H1–H4)
FAQ sections & question formatting
Content length & readability
Basic meta description
LLM.txt & AI crawler directives
Not checked
Structured data completeness
Not checked
Entity graph & identity signals
Not checked
Server headers & response codes
Not checked
AI crawler accessibility audit
Not checked
4
signals checked.
Surface level only.
What Inseo GEO checks
Inseo
Content layer
Heading structure & answer capsules
FAQ quality & machine-extractability
Content depth & citation readiness
Engineering layer — what others miss
LLM.txt & AI crawler directives
Deep scan
Full JSON-LD schema audit
Deep scan
Entity graph & identity signals
Deep scan
Server response & headers
Deep scan
AI crawler access & indexability
Deep scan
Canonical & crawl budget signals
Deep scan
47+
signals checked.
Content and engineering.
The engineering signals

What we find that
others walk past.

These are the engineering-layer signals that determine whether AI engines can access, read, and cite your site — signals that content-only tools never look at.

LLM.txt missing

The guidance file that tells AI engines what your site covers and how to use it. Over 90% of sites don't have one.

92% of sites missing
JSON-LD schema gaps

Incomplete or absent structured data means AI engines can't confirm your business type, location, authorship, or services.

Blocks citation
Entity signals absent

AI engines build a knowledge graph. Without entity markup — your name, location, category, connections — you're an anonymous page, not a citable source.

Blocks citation
AI crawler blocked

Robots.txt rules written for Google accidentally block GPTBot, PerplexityBot, and ClaudeBot. Your content is never indexed by AI.

Completely invisible
Answer capsule missing

AI engines need a 40–50 word direct-answer paragraph at the top of each section. Without it, they can't extract a citable quote from your content.

Reduces citation by 60%
No authorship signals

Person or Organization schema with credentials, publication dates, and authority markers are critical for AI engines to assess whether your content is trustworthy enough to cite.

E-E-A-T signal gap
Crawl response errors

Slow server response times, 5xx errors, and redirect chains prevent AI crawlers from fully indexing your site — even if all your content is perfect.

Stops indexing
Canonical confusion

Misconfigured canonicals, duplicate content without proper signals, and hreflang conflicts fragment your authority across multiple URLs — diluting every signal you've built.

Dilutes authority
How it works

Your full GEO picture
inthree steps.

A complete engineering + content GEO analysis, delivered as a scored report with specific, actionable fixes — not just a list of problems.

Step 01
We scan your site — all layers

Our crawler doesn't just read your pages. It tests server responses, parses every schema block, checks AI crawler accessibility, maps your entity signals, and audits your robots.txt directives — the full engineering picture, not just the surface.

Step 02
You get a scored GEO report

Every signal is scored and explained in plain English — not "your schema is incomplete" but "ChatGPT can't identify your business type because LocalBusiness schema is missing, and here's exactly what to add." Engineering issues ranked by citation impact.

Step 03
Fix it — automatically or with an expert

Most engineering fixes can be applied instantly via Edge — our DNS-layer auto-fix that requires no code changes. For content restructuring, Page Studio generates ready-to-implement GEO blueprints. Complex fixes get matched to a specialist from our expert network.

Your GEO score

Here's what a typical
site's GEO scorelooks like.

Broken down by the four layers of GEO — so you know exactly where the gaps are and which ones have the highest citation impact.

GEO Analysis Report
Engineering + content · 47 signals checked
mybakery.com
AI Discoverability
14 /100
Engineering signals
28 /100
Content extractability
45 /100
Citability & trust
38 /100
Overall GEO score
31/100
Start for free

Find out where you
stand withAI engines.

Enter your URL. Get a complete engineering + content GEO score in under two minutes — with specific fixes ranked by citation impact.

Free · No sign-up required · Engineering + content analysis