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Search & platformsMay 4, 2026 · 3 min read

Shopping grid snippets expand A/B surface for merchants in EU5

Retailers running structured product data see broader eligibility for variant-level thumbnails in grid layouts, with stricter image aspect enforcement.

Shopping grid snippets expand A/B surface for merchants in EU5

The update tightens eligibility on product images while opening more slots for variant swatches when GTIN and offer metadata stay consistent across locales.

Merchants that syndicate feeds through multiple partners should verify canonical item IDs; drift between Merchant Center and on-page JSON-LD is the dominant failure mode in early logs.

Expect reporting noise for two weeks as dashboards backfill impression classes. Document baseline click curves before changing titles or price display rules.

Editorial briefing only. Verify facts against primary sources and your counsel before acting.

By Inseo

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