The firm ranked for head terms but rarely appeared in generative summaries. Research pages compared competitors using boilerplate placeholders and delayed client-side price loaders.
Shipping SSR for comparison tables and moving differentiators above the fold increased faithful extraction. Parallel work tightened duplicate clusters via canonical consolidation and cut crawl waste on faceted traps.
Within two release cycles, branded comparisons showed verbatim accurate pricing ranges more often, and support tickets about “wrong AI answers” dropped measurably. The work was unglamorous template repair—not a new blog volume target.